Taking Part In Our Monthly Sales Program

Each month AbeBooks promotes a group of booksellers who have discounted their inventory. These sellers are promoted via a Book Sale page on our site, as well as through email and other online marketing methods.

Our monthly sales typically last 27 days, beginning near the 1st of the month (dependent on weekends/holidays).

Participating sellers must be prepared to discount their entire inventory by at least 10%. Any type of bookseller can participate in a sale but you must have a bookseller rating of 4 stars and ideally at least 1,000 books listed for sale on AbeBooks. Booksellers who provide their own images are preferred over sellers who do not.

Sales are planned in advance and work on a first come, first served basis. If you are interested in participating in a sale, please send us an email to sales@abebooks.com.


How will participating in a sale help me improve my sales?

  1. Sales are promoted by email to hundreds of thousands of AbeBooks customers every month.
  2. The Book Sale page is actively promoted on all AbeBooks websites, in all supported languages, through prominent placement of a graphic link on the homepage.
  3. The Book Sale page has a search box that allows customers to search exclusively for books that are on sale.
  4. The Book Sale page includes a link to each participating bookseller’s AbeBooks Storefront.
  5. We also promote sales on Facebook, Twitter, via our Pay-per-click campaigns, and through affiliate websites.



Can any seller offer a sale?

Any type of bookseller who has sold with AbeBooks for more than 6 months can participate in a sale. You must have a bookseller rating of 4 stars and ideally at least 1,000 books listed for sale on AbeBooks.

Can I choose to have just part of my inventory on sale?

All books listed on AbeBooks must be discounted. If you have books that you don’t wish to discount, you may choose to remove those listings for the duration of the sale.

Why do sales end on the 27th of the month?

Legally, a sale can only last 27 days.

Why can’t I have a sale in consecutive months?

Legally, we cannot promote a seller’s sale over consecutive months. We will allow a seller to stage three sales in a calendar year in order to ensure the Sales Program features a diverse range of sellers and books.

Am I able to upload new books and update existing listings during a sale?

Yes, but all books uploaded will be discounted.

When a buyer views my individual listings, will they display as ‘on sale’?

No, there is nothing within your listings to indicate that your books are on sale. Your sale will be promoted on the Book Sales page and on your Storefront, as well as through email, Facebook, Twitter, and via our Pay-per-click campaigns and affiliate websites.

What do I have to do at the beginning of a sale and at the end of a sale?

The process varies depending on your inventory management system but in general, you will need re-upload your listings at the beginning and end of a sale in order to apply and remove the discount. More specific instructions will be provided a week before your sale begins.

Are there other ways to improve sales, in addition to participating in a sale?

Providing detailed descriptions and bookseller-supplied photos are great ways to improve sales.


Video: How to Update Your Storefront for a Sale: